Pundits bemoan the negative campaign advertisements, the mudslinging and the dirt. Voters claim to be turned off, disgusted or apathetic. People say they want a clean campaign.
What they don’t tell you is that negative ads work. Negative ads work exponentially better than positive ads, biographical ads, third-party validation ads, or any other type of ads. Swift-boating has succeeded, to the point where it is its own verb. read more »